Our Team

Dragoș Gruița

Sr. Consultant
RTM & Commercial Lead

20 years of experience in Commercial Operations and Strategic Leadership in the FMCG industry (Coca-Cola HBC), followed by 9 years of Business Consultancy.

Capabilities

• Route-to-Market (RTM) commercial strategy & distribution management
• Commercial Growth & Cost Optimization
• Trade Marketing strategy Modern Market
• Asset Management & Life-Cycle Costing (LCC) / >100k units
• Business Process Reengineering, Design and Optimization
• Change Management & Organizational Transformation
• Business Systems Implementation (CRM & ERP)
• Strategic Customer Service leadership
• Sales Force Effectiveness / Capability building
• Operational Excellence

Certifications

• Specialist Life-Cycle Costing (LCC) & Cost Optimization
• Advanced Route-to-Market Assessment and Strategy
• Business Process, CRM & ERP Implementation Frameworks
• Strategic Commercial Leadership – Coca-Cola HBC Programs

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