{"id":1581,"date":"2025-05-17T20:02:21","date_gmt":"2025-05-17T20:02:21","guid":{"rendered":"https:\/\/4growthc.com\/?p=1581"},"modified":"2025-08-23T20:08:58","modified_gmt":"2025-08-23T20:08:58","slug":"fmcg-food-brand-turnaround","status":"publish","type":"post","link":"https:\/\/4growthc.com\/it\/fmcg-food-brand-turnaround\/","title":{"rendered":"Rilancio del marchio alimentare di beni di largo consumo"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n
\n

Ipotesi di lavoro<\/strong><\/h3>\n
    \n
  • Un brand in difficolt\u00e0, alle prese con una categoria estremamente eterogenea<\/li>\n
  • Opzioni considerate: marchio del distributore, partnership strategica per gli investimenti o uscita dal mercato<\/li>\n
  • Profitto negativo<\/li>\n
  • Utilizzato solo 1\/3 della capacit\u00e0 produttiva<\/li>\n<\/ul>\n

    La soluzione<\/strong><\/h3>\n
      \n
    • Definizione della strategia di route-to-market<\/li>\n
    • Estensione nell'IKA e penetrazione nel commercio tradizionale<\/li>\n
    • Ridefinire la strategia commerciale<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
      \n
      \n
      \n
      \n

      Il nostro contributo<\/strong><\/h3>\n
        \n
      • Identificazione e quantificazione delle opportunit\u00e0 di mercato<\/li>\n
      • Valutazione della catena del valore<\/li>\n
      • Strategia di quotazione e distribuzione<\/li>\n
      • Strategia commerciale<\/li>\n
      • Riprogettazione della politica commerciale<\/li>\n
      • Ridefinire i processi<\/li>\n
      • Indirizzamento al mercato<\/li>\n
      • Linee guida per l'esecuzione del mercato e KPI<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
        \n
        \n
        \n
        \n
        \n
        \n
        \n
        \n

        Risultati dopo 3 anni consecutivi<\/h2>\n
        \n
        <\/div>\n<\/div>\n
        \n
        \n
        +35pp<\/h6>\n
        \n

        Distribuzione ponderata netta<\/h4>\n<\/div>\n<\/div>\n
        \n
        +250%<\/span><\/h6>\n

        Volume<\/h4>\n<\/div>\n
        \n
        +140%<\/span><\/h6>\n

        Quota di mercato<\/h4>\n<\/div>\n<\/div>\n
        \n

        = profitto a 2 cifre per 3 anni consecutivi<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

        Working assumptions A brand in difficulty, struggling in an extremely diverse category Options considered: private label, strategic investment partnership or market exit Negative profit Only 1\/3 of production capacity used The solution Defining the route-to-market strategy Extension in IKA and penetration in Traditional Trade Redefining the commercial strategy Our contribution Identifying & Quantifying Market Opportunities […]<\/p>\n","protected":false},"author":1,"featured_media":1582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-1581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bread-business-resurgence"],"acf":[],"yoast_head":"\nFMCG food brand turnaround - 4 Growth Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4growthc.com\/it\/fmcg-food-brand-turnaround\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FMCG food brand turnaround - 4 Growth Consulting\" \/>\n<meta property=\"og:description\" content=\"Working assumptions A brand in difficulty, struggling in an extremely diverse category Options considered: private label, strategic investment partnership or market exit Negative profit Only 1\/3 of production capacity used The solution Defining the route-to-market strategy Extension in IKA and penetration in Traditional Trade Redefining the commercial strategy Our contribution Identifying & Quantifying Market Opportunities […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4growthc.com\/it\/fmcg-food-brand-turnaround\/\" \/>\n<meta property=\"og:site_name\" content=\"4 Growth Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-17T20:02:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-23T20:08:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/4growthc.com\/wp-content\/uploads\/2025\/05\/food-brand-turnaround-830x412-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"830\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vlad@glc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"vlad@glc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/\"},\"author\":{\"name\":\"vlad@glc\",\"@id\":\"https:\\\/\\\/4growthc.com\\\/#\\\/schema\\\/person\\\/b666d76ff108eba8f2ad1a4e1987d9d3\"},\"headline\":\"FMCG food brand turnaround\",\"datePublished\":\"2025-05-17T20:02:21+00:00\",\"dateModified\":\"2025-08-23T20:08:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/\"},\"wordCount\":97,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/4growthc.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/4growthc.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/food-brand-turnaround-830x412-1.jpg\",\"articleSection\":[\"Bread Business\u00a0Resurgence\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/\",\"url\":\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/\",\"name\":\"FMCG food brand turnaround - 4 Growth Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/4growthc.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/4growthc.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/food-brand-turnaround-830x412-1.jpg\",\"datePublished\":\"2025-05-17T20:02:21+00:00\",\"dateModified\":\"2025-08-23T20:08:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/#primaryimage\",\"url\":\"https:\\\/\\\/4growthc.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/food-brand-turnaround-830x412-1.jpg\",\"contentUrl\":\"https:\\\/\\\/4growthc.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/food-brand-turnaround-830x412-1.jpg\",\"width\":830,\"height\":412},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/4growthc.com\\\/fmcg-food-brand-turnaround\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/4growthc.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FMCG food brand turnaround\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/4growthc.com\\\/#website\",\"url\":\"https:\\\/\\\/4growthc.com\\\/\",\"name\":\"4 Growth Consulting\",\"description\":\"Your partner in driving results\",\"publisher\":{\"@id\":\"https:\\\/\\\/4growthc.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/4growthc.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/4growthc.com\\\/#organization\",\"name\":\"4 Growth Consulting\",\"url\":\"https:\\\/\\\/4growthc.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/4growthc.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/4growthc.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/4growthc-pink-black.svg\",\"contentUrl\":\"https:\\\/\\\/4growthc.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/4growthc-pink-black.svg\",\"width\":100,\"height\":100,\"caption\":\"4 Growth Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/4growthc.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/4growthc.com\\\/#\\\/schema\\\/person\\\/b666d76ff108eba8f2ad1a4e1987d9d3\",\"name\":\"vlad@glc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43da3388d9740bef0f05877d1b2526e2f5d83fb12789bb33dded05e9cede872a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43da3388d9740bef0f05877d1b2526e2f5d83fb12789bb33dded05e9cede872a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43da3388d9740bef0f05877d1b2526e2f5d83fb12789bb33dded05e9cede872a?s=96&d=mm&r=g\",\"caption\":\"vlad@glc\"},\"sameAs\":[\"https:\\\/\\\/4growthc.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rivoltamento del marchio alimentare di beni di largo consumo - 4 Growth Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/4growthc.com\/it\/fmcg-food-brand-turnaround\/","og_locale":"it_IT","og_type":"article","og_title":"FMCG food brand turnaround - 4 Growth Consulting","og_description":"Working assumptions A brand in difficulty, struggling in an extremely diverse category Options considered: private label, strategic investment partnership or market exit Negative profit Only 1\/3 of production capacity used The solution Defining the route-to-market strategy Extension in IKA and penetration in Traditional Trade Redefining the commercial strategy Our contribution Identifying & Quantifying Market Opportunities […]","og_url":"https:\/\/4growthc.com\/it\/fmcg-food-brand-turnaround\/","og_site_name":"4 Growth Consulting","article_published_time":"2025-05-17T20:02:21+00:00","article_modified_time":"2025-08-23T20:08:58+00:00","og_image":[{"width":830,"height":412,"url":"https:\/\/4growthc.com\/wp-content\/uploads\/2025\/05\/food-brand-turnaround-830x412-1.jpg","type":"image\/jpeg"}],"author":"vlad@glc","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"vlad@glc","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/#article","isPartOf":{"@id":"https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/"},"author":{"name":"vlad@glc","@id":"https:\/\/4growthc.com\/#\/schema\/person\/b666d76ff108eba8f2ad1a4e1987d9d3"},"headline":"FMCG food brand turnaround","datePublished":"2025-05-17T20:02:21+00:00","dateModified":"2025-08-23T20:08:58+00:00","mainEntityOfPage":{"@id":"https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/"},"wordCount":97,"commentCount":0,"publisher":{"@id":"https:\/\/4growthc.com\/#organization"},"image":{"@id":"https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/#primaryimage"},"thumbnailUrl":"https:\/\/4growthc.com\/wp-content\/uploads\/2025\/05\/food-brand-turnaround-830x412-1.jpg","articleSection":["Bread Business\u00a0Resurgence"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/","url":"https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/","name":"Rivoltamento del marchio alimentare di beni di largo consumo - 4 Growth Consulting","isPartOf":{"@id":"https:\/\/4growthc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/#primaryimage"},"image":{"@id":"https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/#primaryimage"},"thumbnailUrl":"https:\/\/4growthc.com\/wp-content\/uploads\/2025\/05\/food-brand-turnaround-830x412-1.jpg","datePublished":"2025-05-17T20:02:21+00:00","dateModified":"2025-08-23T20:08:58+00:00","breadcrumb":{"@id":"https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/#primaryimage","url":"https:\/\/4growthc.com\/wp-content\/uploads\/2025\/05\/food-brand-turnaround-830x412-1.jpg","contentUrl":"https:\/\/4growthc.com\/wp-content\/uploads\/2025\/05\/food-brand-turnaround-830x412-1.jpg","width":830,"height":412},{"@type":"BreadcrumbList","@id":"https:\/\/4growthc.com\/fmcg-food-brand-turnaround\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/4growthc.com\/"},{"@type":"ListItem","position":2,"name":"FMCG food brand turnaround"}]},{"@type":"WebSite","@id":"https:\/\/4growthc.com\/#website","url":"https:\/\/4growthc.com\/","name":"4 Consulenza per la crescita","description":"Il tuo partner per ottenere risultati","publisher":{"@id":"https:\/\/4growthc.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/4growthc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/4growthc.com\/#organization","name":"4 Consulenza per la crescita","url":"https:\/\/4growthc.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/4growthc.com\/#\/schema\/logo\/image\/","url":"https:\/\/4growthc.com\/wp-content\/uploads\/2025\/05\/4growthc-pink-black.svg","contentUrl":"https:\/\/4growthc.com\/wp-content\/uploads\/2025\/05\/4growthc-pink-black.svg","width":100,"height":100,"caption":"4 Growth Consulting"},"image":{"@id":"https:\/\/4growthc.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/4growthc.com\/#\/schema\/person\/b666d76ff108eba8f2ad1a4e1987d9d3","name":"vlad@glc","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/43da3388d9740bef0f05877d1b2526e2f5d83fb12789bb33dded05e9cede872a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43da3388d9740bef0f05877d1b2526e2f5d83fb12789bb33dded05e9cede872a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/43da3388d9740bef0f05877d1b2526e2f5d83fb12789bb33dded05e9cede872a?s=96&d=mm&r=g","caption":"vlad@glc"},"sameAs":["https:\/\/4growthc.com"]}]}},"_links":{"self":[{"href":"https:\/\/4growthc.com\/it\/wp-json\/wp\/v2\/posts\/1581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4growthc.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4growthc.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4growthc.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/4growthc.com\/it\/wp-json\/wp\/v2\/comments?post=1581"}],"version-history":[{"count":4,"href":"https:\/\/4growthc.com\/it\/wp-json\/wp\/v2\/posts\/1581\/revisions"}],"predecessor-version":[{"id":2960,"href":"https:\/\/4growthc.com\/it\/wp-json\/wp\/v2\/posts\/1581\/revisions\/2960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4growthc.com\/it\/wp-json\/wp\/v2\/media\/1582"}],"wp:attachment":[{"href":"https:\/\/4growthc.com\/it\/wp-json\/wp\/v2\/media?parent=1581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4growthc.com\/it\/wp-json\/wp\/v2\/categories?post=1581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4growthc.com\/it\/wp-json\/wp\/v2\/tags?post=1581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}