Our Team

Carlos Salicrú Gairalt

Partner
Marketing Strategy Lead

+25 years of international Marketing and Commercial business development in FMCG and Retail (Procter&Gamble, Barilla, Fritolay (Pepsico), Galbani (Lactalis), Coca Cola HBC, McArthurglen Designer Outlets)

Capabilities

• Consumer and Trade Marketing
• New product development, positioning and launch definition
• Project Management and Planning
• Business development
• Strategic thinking
• International mindset
• Negotiation skills
• Problem solving
• Team Management
• Organisation set-up
• OBPPC Strategy (Optimised Brand, Price, Pack, & Channel) and Revenue Growth Management
• Route to market strategy development and implementation
• Good training skills
• Life&Executive Coaching

Certifications

• Bachelor and Master in Business Administration (BBA-MBA) at ESADE (Barcelona- Spain).
• Erasmus Exchange program – Bocconi University at Milan – Italy.
• Master CEMS (Community of European Management Schools).
• Professional Coach, Life and Business Coach – A.Co.I. Associazione Coaching Italia

Want to talk?

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