Sales/Commercial background with 20 years of direct experience (Danone, L’Oreal, Coca-Cola HBC in Romania, Italy, France,
Bulgaria, SEE, CEE)
Sales/Commercial background with 20 years of direct experience (Danone, L’Oreal, Coca-Cola HBC in Romania, Italy, France,
Bulgaria, SEE, CEE)
• Commercial & channel strategy development
• Revenue Growth Management (RGM)
• Marketing, Trade, Shopper & Category Marketing
• Pricing strategy, pack-price architecture, promotion & P4P policy
• Route-to-market strategy, distributor management & standards execution
• F&B operations & organizational model transformation
• Management control, P&L ownership & profitability optimization
• Data-driven decision making, digital transformation & process redesign
• Leadership of cross-functional teams, coaching & change management
• Customer experience enhancement & POS performance improvement
• Hogan Leadership Assessment – 2023
• Google Cloud Europe Best Practice – Data & Analytics Best Practice (Ferrero, 2022)
• Bronze POPAI Award Europe – Best In-Store Activation (Ferrero, Paris 2021)
• Revenue Growth Management – Business Simulation (BTS – Coca-Cola, 2015)
• Coca-Cola System Excellence Award – Game Changer “Glass Project” (Warsaw 2015)
• Global Best Practices Award – Immediate Consumption Shopper Studies (Coca-Cola HQ Atlanta 2013)
• Best Western Region Visibility Manager Award – Heineken (Bain & Co., 2011)