+ 15 years of experience in Business Intelligence and Trade marketing, in the FMCG industry (Coca Cola HBC, Ferrero, Heineken)
+ 15 years of experience in Business Intelligence and Trade marketing, in the FMCG industry (Coca Cola HBC, Ferrero, Heineken)
• Category Development / Category Vision
• Marketing and communication strategy for the buyer
• Portfolio management
• PRGM development strategy (profitable revenue growth management)
• Strategy development for the channel/promotions
• Business Intelligence / Competitive analysis
• Trainer (Master in NLP Coaching), certified Coach
• Design Thinking
• Digital strategy in disruptive times
• Organizational leadership in disruptive times
• Teaching cases creation and debate facilitation – HEC – 2016
• Executive coaching – PCI ICF – 2016-2018
• NLP coaching – European Coaching Federation – 2011 – 2016
• Design Thinking – Harvard Extended School – 2016
• Digital Strategy in Disruptive Times – INSEAD – 2020
• Organizational Leadership in Disruptive Times – INSEAD – 2020